![]() ![]() (-) Prone to a subjective opinion of how each answer is coded ![]() (-) Requires navigating the code frame to find the right one (+) Easier and faster to manually code with Example of a Coding Frame Coding frames – pros and cons You can see an example of this type of coding frame below. If the top-level code describes what the response is about, a mid-level one can specify if it’s positive or negative and a third level can specify the attribute or specific theme. One interesting application of a hierarchical frame is to support differences in sentiment. They allow you to apply a different level of granularity during the coding and the analysis of the results.
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